I Get Why This Affordable Brand Is Always Going Viral—29 Must-See Sale Buys

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The nostalgic feeling that bubbles up for us fashion people, when one of the most popular brands from childhood has a moment, is immense. The reemergence of Abercrombie & Fitch in recent years has me feeling some type of way. I distinctly remember the retail location at the local mall in my teenage years and begging my parents to take me there. The brand has grown up with its most loyal fans now being known as the best place to shop for workwear and everyday wardrobe staples that feel elevated.

One of the most notable things about Abercrombie & Fitch right now is that they have a way of going viral on TikTok. I’ve stumbled upon countless pieces from Abercrombie & Fitch that have brought the wow factor to my For You Page and gotten over a million views. I’m ready to find out for myself if its latest new arrivals are worthy of the stamp of approval the virality brings with it. In honor of Black Friday, see 29 sale finds that I can’t believe are this affordable right now. 

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