DUBAI: The International Cricket Council (ICC) will begin the process to sell the media rights tender for 711 games at its global events in the next eight-year cycle, starting 2024, from June 20.
The packages include multiple women’s U-19 T20 World Cups
Unlike BCCI which held an e-auction across three days to rake up a record USD 6.2 billion (Rs 48,390 crore) from its IPL media Rights, the ICC will be following the conventional sealed bid process with separate bids for both men and women matches.
The ICC has also kept the process much more linear than the BCCI with three specific packages for both men and women.
Package A is TV Rights, ‘B’ is Digital Rights and ‘C’ is combined TV and Digital Rights in both categories.
In the men’s category there are two specific durations — 4 years and eight years.
Bids must be submitted for a four-year term, but bidders can also optionally bid for an 8-year term as well. In the women’s category, it is for a four-year term.
“For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362 and 103 matches respectively,” ICC said in a release.
Apart from these 465 games, there are additional games of U-19 men’s and women’s games.
The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.
The packages include multiple women’s U-19 T20 World Cups
Unlike BCCI which held an e-auction across three days to rake up a record USD 6.2 billion (Rs 48,390 crore) from its IPL media Rights, the ICC will be following the conventional sealed bid process with separate bids for both men and women matches.
The ICC has also kept the process much more linear than the BCCI with three specific packages for both men and women.
Package A is TV Rights, ‘B’ is Digital Rights and ‘C’ is combined TV and Digital Rights in both categories.
In the men’s category there are two specific durations — 4 years and eight years.
Bids must be submitted for a four-year term, but bidders can also optionally bid for an 8-year term as well. In the women’s category, it is for a four-year term.
“For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362 and 103 matches respectively,” ICC said in a release.
Apart from these 465 games, there are additional games of U-19 men’s and women’s games.
The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Cricket News Click Here
Denial of responsibility! Rapidtelecast.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
