ICC T20 World Cup delivers record viewership globally

With
the
tournament
returning
after
five
years,
nearly
10,000
hours
of
live
coverage
was
offered
across
TV
and
digital
platforms
in
200
countries.

Increased
viewership
and
consumption
was
witnessed
in
India,
Pakistan,
UK,
Australia
and
the
strategic
market
of
USA.
The
highly-anticipated
India-Pakistan
clash
saw
a
record
consumption
of
15.9
billion
minutes
in
India
on
the
Star
India
Network.

The
encounter
is
now
the
most
viewed
T20I
match
in
history,
exceeding
the
previous
high
of
the
India-West
Indies
semi-final
match
from
the
2016
edition
of
the
ICC
event
held
in
India,
the
ICC
said.
The
overall
TV
consumption
for
the
full
tournament
in
India
was
recorded
at
112
billion
minutes,
this
despite
India’s
early
exit
from
the
tournament.

“We
are
pleased
with
these
outstanding
global
viewership
numbers,
that
demonstrate
the
power
of
T20I
cricket
to
attract
a
huge
audience
across
the
globe
on
linear
and
digital
platforms,”
ICC
CEO
Geoff
Allardice
said
in
a
release.

“It
reinforces
our
belief
that
there
is
a
significant
opportunity
and
appetite
to
grow
the
game
in
our
strategic
growth
markets
including
the
USA,
so
more
fans
can
enjoy
it,
more
kids
are
inspired
by
it
and
sponsors
and
broadcasters
want
to
be
a
part
of
it.”

In
the
UK,
viewership
for
the
India-Pakistan
match
grew
by
60
percent
on
Sky
UK
whereas
the
overall
viewership
for
the
market
went
up
by
7
percent.
In
Pakistan,
the
event
was
being
broadcast
by
three
players
for
the
first
time
namely
PTV,
ARY
and
Ten
Sports,
which
led
to
further
growth
in
viewership
by
7.3
percent
compared
to
the
2016
edition
of
the
event.

In
Australia,
the
viewership
increased
by
175
percent
on
the
Fox
Network.
In
the
USA,
which
the
ICC
recently
named
as
one
of
the
focus
markets
for
the
sport,
the
tournament
was
the
most
viewed
cricket
tournament
ever
on
ESPN+.

The
ICC’s
partnership
with
Facebook
was
a
driver
for
the
significant
increase
in
video
views,
with
a
total
of
4.3
billion
views
across
all
channels
for
the
tournament,
compared
to
3.6
billion
views
which
were
garnered
for
the
2019
edition
of
the
ICC
Men’s
Cricket
World
Cup.

The
consumption
across
digital
assets
also
grew,
recording
a
total
of
2.55
billion
minutes.
ICC’s
social
media
channels
also
saw
a
significant
growth
in
engagement
at
618
million
across
those
platforms,
which
is
a
28
percent
jump
since
the
2019
edition
of
the
ICC
Men’s
Cricket
World
Cup.