I’m a fashion writer and these are the viral Amazon dresses I’m buying in the final hours of the Prime Day sale

Alright, I know it’s the last few hours of Amazon Prime Day and everything, but I have actually been searching for the best Amazon dresses anyway. Yep. Despite the plethora of online retailers I usually shop at, it’s the ‘zon – as some call it – that I’ve been frequenting the most recently.

Forget what you thought you knew: Amazon Fashion is not an area that’s reserved for frocks from three seasons ago. Instead, it’s full to the brim with designs and brands that you wouldn’t be shocked to find at ASOS, John Lewis or even Net-A-Porter.

Don’t believe me? Even the bloggers are at it. From Zeena Shah to Marianne Smyth and Alba Martin, they’re all shopping labels such as Tommy Hilfiger, Calvin Klein, Levi’s and even the site’s own line: The Drop. Trust me, Amazon Fashion is an influencer favourite.

The most avid of TikTok scrollers (me) will also tell you that almost every other video on the For You page is an Amazon haul these days, with un-boxings and try-ons of styles that genuinely look ten times more expensive than they are. And the best part? The best Amazon Prime Day fashion deals are full to the brim with loads of Amazon dresses to treat yourself to. In fact, there are so many stunning silhouettes to be had that I’m filling up my calendar with events to wear them all to.

Desigual Sleeveless Shirt Dress

From summer dresses and floaty dresses to beat the heat, to white dresses, long-sleeve dresses and wedding guest dresses, you’re guaranteed to find it (with a discount), so whether you’ve got a holiday coming up or your wardrobe just needs a little refresh for the season, don’t sleep on the best Amazon dresses.

For more from GLAMOUR UK’s Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.

Scroll to shop the 23 styles that are already selling out in the Prime Day sales.