I’m Calling It—This Abercrombie Dress Will Be TikTok’s Next Viral Sensation


If you’ve taken even one scroll through TikTok, you’ll know all too well that Abercrombie is having a moment. First, its jeans went viral for their impeccable fit and vintage-inspired look. Then, a corset-style princess dress blew up and subsequently sold out (once you see it, you’ll understand why). But the saga isn’t ending there. 

With plenty of TikTok fans (myself included) that missed out on Abercrombie’s last internet-famous dress now looking for a replacement, the brand stocked up on its other shockingly pretty options—and one stands out as the clear favorite. Introducing the Keyhole Slip Maxi Dress, an all-occasions dress that features elevated contrast piping around its keyhole neckline and comes in three colors: baby blue, black, and a rich brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie’s Semi-Annual Denim Event, which is advertising 30% off denim and 25% off everything else. 

With all that going for this $68 dress (temporarily down from $90), there’s no shot that it doesn’t go completely TikTok famous. Before it does, thus making it impossible to buy, shop all three colors below. 

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