Instagram Chief Says That Thing You Hate Is Only Going To Get Worse

A few days ago, Instagram announced that in the coming weeks, all videos shared by users (with a public profile) under 15 minutes of length will be turned into Reels. That means all eligible videos will appear in the Reels tab for Instagram users across the world. Plus, Instagram is also merging the video and Reels feed into a single dashboard for all clips. Additionally, Instragam is extending the remixing capability to pictures, as well. To put it simply, your public photos can be remixed by other Instagram users to make new reaction Reels.

The company also announced a bunch of new features, all of which focus on making Reels creation easier and more creative. Recently, Instagram also started a test that adopts a full-screen layout for all content, just like TikTok. And then there is the recommendation feed, which is going to show more video content from accounts you don’t follow in hopes that users might find it engaging.

With all the aforementioned changes in the pipeline, users are worried that Instagram is losing its appeal as the place for saving memories and finding content shared by their close friends and family members. At least Kim Kardashian and Kylie Jenner are not fans of Instagram’s shift to videos and the incessant Tiktok-ification. Here’s some fun trivia: the last time Kylie Jenner lambasted a platform (read: Snapchat), the ripple effect wiped $1.3 billion from the said social media platform’s coffers.