At first glance, Artifact sounds like a clean, algorithmically-propped news reading app. But there’s a social aspect to the app’s latest version, and that is something Instagram’s founders hope catches on with the users. Once you register your phone number (which is optional) and grant the app access to your contacts, the app will assign a badge market to articles that are popular in your circle. “Hopefully it will grow into a social network. If that’s the direction we choose to take it,” Systrom tells Bloomberg.
Once you’ve finished reading at least 10 articles, Artifact will compile a list of your favourite content genres, topics, and publishers, and will focus on relevant stories moving ahead. Another neat feature is that you can see your reading stats in the form of graphs across categories and publishing outlets. Artifact is also adding a dislike button that, well, tells the underlying algorithm that you no longer want to see such content in your feed.
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