The
partnership
will
leverage
FanCode
Shop’s
sports
commerce
and
tech
capabilities
to
curate
a
connected
and
seamless
experience
for
fans
to
purchase
licensed
Rajasthan
Royals
merchandise.
RR
will
be
led
by
India
wicketkeeper-batter
Sanju
Samson
in
IPL
2023.
The
mega
store
is
now
live
on
rajasthanroyals.com/shop
with
a
diverse
product
range
including
the
official
jersey,
fan
jersey,
fan
wear
(t-shirts,
shorts)
and
more.
With
the
RR
Mega
Store,
FanCode
Shop
will
lend
its
expertise
towards
building
and
managing
an
exclusive
digital
store
for
the
team.
The
mega-store
will
also
include
an
end-to-end
product
and
customer
experience,
manufacturing,
logistics,
customer
care,
and
marketing.
Talking
about
the
partnership,
Zameer
Kochar,
Chief
Marketing
Officer,
Rajasthan
Royals,
said,
“One
of
our
key
core
values
at
the
franchise
is
always
to
have
a
fan-first
approach
and
keep
them
at
the
center
of
everything
we
do.
“We
believe
our
fans
are
our
biggest
asset,
and
through
this
partnership
with
FanCode
Shop,
our
aim
is
to
provide
an
integrated,
seamless,
one-stop
experience
for
them
to
stay
connected
with
their
favourite
team
as
well
as
have
access
to
a
varied
range
of
our
official,
authentic
merchandise.”
Talking
about
the
partnership,
Yannick
Colaco,
Co-Founder,
FanCode,
said,
“Through
technology
and
innovation,
FanCode
has
strived
to
improve
the
fan’s
experience
of
consuming
sports.
We
are
proud
to
be
Rajasthan
Royals’ partner
of
choice
in
building
and
managing
the
RR
Mega
Store.
Fans
will
now
access
a
wide
range
of
authentic
merchandise
at
affordable
rates.”
Launched
in
2020,
FanCode
Shop
uses
technology
to
innovate
and
deliver
rapid
turnaround
times
in
both
the
creation
and
distribution
of
fan
gear,
ensuring
that
fans
will
have
access
to
the
latest,
most
topical
designs
of
their
favourite
sports
brands
and
teams
under
one
roof.
Since
its
inception,
FanCode
Shop
has
partnered
with
the
biggest
names
in
sports
and
fitness
including
the
ICC,
FIFA,
NBA,
Manchester
City
FC,
Liverpool
FC,
FC
Barcelona,
Bengaluru
FC,
MotoGP,
WWE,
SG,
Nivia,
BDM,
Elevar,
FILA,
and
Proline.
Source:
Media
Release
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