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Is The New Apple Watch Ultra Worth It?

Is The New Apple Watch Ultra Worth It?

Is The New Apple Watch Ultra Worth It?

Ostensibly, the Apple Watch Ultra is for the hardcore athlete, adventurers, or divers, given Apple’s associated marketing. To push its case: The Watch Ultra is made from stronger materials than a regular Watch, is water resistant all the way down to 100 meters (instead of just 50 meters), includes a depth gauge that provides real-time measurement of underwater depth down to 40 meters, EN13319 certification as a diving accessory, a dive computer app called Oceanic+, dual frequency GPS for extra precision, and has also passed the military’s MIL-STD 810H for ruggedness (via Apple).

The new features show that Apple is quite serious about entering what has been a market dominated largely by Garmin to date. While Garmin has seen off most would-be challengers to its activity-focused smartwatches, Apple entering the market changes the equation. Its flagship Garmin fēnix 7 series, which is priced about $100 less at $699, has a hardcore fanbase who appreciate its key features, which include up to 18 days of battery life in smartwatch mode. However, there will also be quite a few Apple Watch Ultra buyers who simply want the best Watch Apple offers, or prefer its more rugged looks. 

If the Apple Watch Ultra appeals to you for any of these reasons, then the answer to the value equation will inevitably be “yes,” it’s worth it — even if we would have preferred that it was powered by newer silicon.

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