J-Beauty Has Some of the Best Skincare of All Time—Here Are My Favorite Brands

Curél actually got its start in the United States in 1984, but the Kao Corporation in Japan acquired Curél Skincare from Bausch & Lomb in 1999. From there, Curél began making products specifically targeting dry, sensitive skin using Kao’s proprietary ceramide technology, or the Advanced Ceramide Complex. Curél’s been the top brand for dry, sensitive skin in Japan for 14 years, and now, you can buy the Japanese line at Ulta to try it for yourself. This line of products transforms even the flakiest, more irritable skin into the dewy, hydrated skin of your dreams.