Mark Allen, head of Jeep exterior design, said team members who are first-time participants in the Moab adventure always come back “a changed person” with a “different perspective of their role in creating Jeeps.”
“I always say, if you work on Jeep — you’re an engineer, designer or if you touch it in some way or the other — I need you to know Jeep,” Allen said. “This is probably the most immersive, best way to do it, and it’s super impactful.”
Each concept was loaded with the latest production and prototype Jeep Performance Parts from Mopar.
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