Fresh from the release of its all-black Utility collection, rising East London imprint JEHU-CAL returns to unleash the fourth and final iteration of its beloved utility set in a “Brick” colourway.
Inspired by the craftsmanship of vintage American workwear, the brand once again keeps things UK-focused, using sanded twill sourced from local fabric mills in Lancashire and premium YKK zippers from London.
Hand-crafted in the label’s Birmingham factory, each piece has been rounded out with a flurry of OG details, such as the smiley face logo—which can be found on the sleeve of the jacket and the back of the trousers—and an embroidered “Chupa Chups” design on the jacket’s chest.
As for the colourway, JEHU-CAL’s latest offering draws on the dunes and villages of Marrakech and their famed dusty red walls.
“Driving through the dunes and villages, I was in awe of the architecture and how it seamlessly fits within the landscape,” says JEHU-CAL founder Emmanuel “Emay” Enemokwu. “The structure of the building that seemed as though they were defying gravity and all the laws of science really caught my eye.”
In addition to the new colourway, the new release includes the imprint’s signature Utility shorts sets in “Clay Grey” and “Hunter Green”, as well as restocked “Oxblood” and “Emerald” sweatshorts.
Check out the “Brick” pieces in the shots below and shop the full range now from the JEHU-CAL webstore.
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