Joe Rogan blasts Target’s Pride merch fiasco: ‘Stop shoving this down our throats!’

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Joe Rogan is weighing in on Target’s Pride month merchandising debacle, telling the retailer, “enough is enough.”

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The 55-year-old podcast host was joined this week by comedian Theo Vonn on an episode of The Joe Rogan Experience when the discussion turned to Target and Bud Light – two companies that have endured major backlash after accusations they went too far in their support of LGBTQ initiatives.

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“I wish there was an app where when you went to a business, you could tell where they put their political money?” Vonn said. “Then it would start to affect the bottom line of companies.”

“A little of that’s going on right now with all the woke s—. Like Target lost billions of dollars because they tried to have this Pride selection … they had all these Pride children’s shirts,” Rogan replied.

“So we’re seeing that now. But we never saw that before where people are going, ‘Enough. Enough. Stop shoving this down everybody’s throat.’”

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Target’s stock price plummeted and the company lost billions in market capitalization following its launch of a Pride-themed clothing line, including items aimed at children, last month.

This year, the U.S.-based retailer offered more than 2,000 products, including clothing, books, music and home furnishings as part of its Pride Collection, Reuters reported. The items included “gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.”

Some merchandise was designed by Erik Carnell, who has used satanic and occult imagery in some of his previous designs.

The market value of the Minneapolis-based company went into free-fall after social media users reacted negatively to its “tuck-friendly” swimwear geared toward the transgender community

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“When I go to Target, I don’t wanna see like f—ing tuck pants,” Rogan said. “They’re designed to help you tuck your d—. That’s not normal. I don’t want that right in front of everybody.”

Rogan also hit out at Bud Light’s failed partnership with transgender activist Dylan Mulvaney after the beer brand tapped the social media influencer to push its suds on Instagram.

“Can you imagine, you’re just gonna send a f—ing can to some confused person,” Rogan said.

Mulvaney, who documented her transition from male to female on TikTok thanks to her Day 365 of Girlhood video series, received several cases of Bud Light with the trans activist’s face printed on the side of the cans to celebrate her “womanhood.”

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The beer retailer’s move was met with swift backlash with its sales volume, not including what was sold at restaurants and bars, suffering a 26.1% year-over-year loss, Beer Business Daily reported.

“You send that person a f—ing can with their face on, and your company loses $20 billion. That is wild s—, man.”

But in April, after the blowback first began against Bud Light, Rogan was more forgiving.

“They’re just spreading the brand to an extra group of people. Why, if something is good, do you give a f— who’s got it?” Rogan asked comedian Sam Tallent.

“Would we do this with cheesecake? Like, if there was like a bomb-ass cheesecake and all of a sudden, you know, some radical group like Antifa really got into the cheesecake. Would we be like, ‘F— this’?”

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Anheuser-Busch has lost billions since its partnership with Mulvaney began, but she refused to talk about the haters in a new interview this week.

“I prefer not to name any of those people, because it gives them the satisfaction of believing they’re on my mind,” Mulvaney told Them magazine. “It shows my followers that I’m standing up for myself, but also pushes that their narrative is loud enough to matter.”Instead, Mulvaney urged companies to hire more transgender models.

“For a long time, I felt so lucky that these opportunities were coming my way that I thought it was by accident. But now I realize how much power I actually have,” she said. “If a brand wants to work with me so bad, then they should work with other trans people, too. It’s not enough to just hire me, this white, skinny trans girl. I want all the dolls getting all the brand deals.”

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Twitter: @markhdaniell

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