JSW Sports marks one year of sponsorship consulting for Qatar Airways and RCB partnership

As
part
of
the
association,
Qatar
Airways
will
be
entering
the
Indian
sports
market
for
the
first
time
as
the
main
principal
partner
of
the
Bengaluru-based
IPL
franchise
Royal
Challengers
Bangalore
(RCB)
for
a
three-year
duration.

Speaking
about
the
growth
of
their
sponsorship
consulting
business,
Divyanshu
Singh,
Chief
Operating
Officer
of
JSW
Sports,
said,
“The
partnership
between
Qatar
Airways
and
RCB
is
a
great
landmark
for
the
IPL
as
we
start
attracting
some
of
the
global
and
iconic
brands
to
Indian
sports,
and
we
all
are
working
towards
making
this
one
a
successful
case
study.

“From
a
JSW
Sports
perspective,
we
aim
to
grow
the
market
size
for
Sports
Sponsorships
in
India
which
at
the
INR
9500
crore
mark,
dominated
by
cricket,
is
still
less
than
10%
of
the
ad-ex
market
in
India
and
has
tremendous
potential
to
grow.

“As
one
of
India’s
leading
sponsorship
groups,
we
are
excited
about
our
growth
and
future
prospects
having
clocked
gross
sponsorships
of
INR
250
crores
this
FY
across
our
owned
assets
and
consulting
verticals.”

“Within
a
year
of
starting
this
vertical,
we
have
done
business
across
sports
ranging
from
cricket,
football,
kabaddi
and
Olympic
sports,
attracting
many
first-time
investors
to
sports
which
is
an
extremely
positive
sign.
A
big
thanks
to
all
the
right
holders
who
have
shown
faith
and
believe
in
our
endeavour
to
create
value
for
the
sporting
ecosystem.”

With
an
aim
to
drive
leadership
in
an
otherwise
fragmented
sponsorship
ecosystem,
JSW
Sports
ventured
into
sponsorship
consulting
in
2022
to
address
some
of
the
biggest
gaps
in
the
Indian
sports
market,
such
as
measurement
and
evaluation,
purpose-led
activation
strategy,
content
marketing,
and
a
data-led
approach
to
decision-making.

Having
already
built
a
legacy
as
a
rights
holder
across
multiple
sporting
disciplines
for
the
last
ten
years,
JSW
Sports
will
now
harness
this
unique
in-depth
knowledge
and
expertise
they
have
gained
to
make
their
sponsorship
consulting
business
a
one-stop
shop
for
rights
holders
and
brands
looking
for
sport
marketing
strategies
for
the
Indian
market.

Speaking
on
behalf
of
Royal
Challengers
Bangalore,
Nikhil
Sosale,
Head
of
Business
Partnerships
at
RCB
said,
“It
has
been
wonderful
to
work
with
the
team
at
JSW
Sports.
They
understand
the
sports
sponsorship
ecosystem
from
the
inside
out,
and
we
have
worked
closely
as
partners
to
achieve
this
milestone
partnership
with
Qatar
Airways.
We
look
forward
to
further
working
with
their
team
closely
to
add
to
the
success
of
our
brand.”

The
Partnership
with
the
two
iconic
brands
will
aim
to
leverage
the
unparalleled
reach
of
one
of
the
most
valuable
leagues
in
the
world
and
usage
of
rights
including
the
coveted
front
of
the
jersey
and
on-ground
branding
during
the
IPL,
access
to
star
players
such
as
Virat
Kohli,
Glenn
Maxwell
and
Faf
Du
Plessis,
on-ground
activations,
turnkey
content
solutions
and
bespoke
hospitality
packages
for
customer
experiences.

Over
the
past
year,
JSW
Sports
Consulting
has
facilitated
over
150
brand
partnerships
across
its
owned
assets
and
consulting
deals
for
franchises
in
Pro
Kabaddi,
the
South
Africa
T20
league.
The
women’s
Premier
League
and
the
IPL.

It
has
also
facilitated
licensing
and
merchandising
collaborations
for
HRX
with
4
IPL
teams
this
season,
a
long-term
grassroots
development
partnership
focused
on
women
athletes
between
the
Athletics
Federation
of
India
and
HSBC
along
with
bespoke
partnerships
featuring
talents
across
sporting
disciplines.

Some
of
the
other
partners
for
JSW
Sports
Consulting
include
Google,
Coca-Cola,
Bridgestone,
Nestle,
Puma,
Dynapar
QPS,
Pop
Eye,
Optimum
Nutrition,
Under
Armour,
Borosil,
Rario,
Greenpanel,
Vision
11,
and
Tata
AIA.

Source:
Media
Release