K-pop labels flirt with metaverses to extend artists’ online reach

K-pop has a reputation for being futuristic at times, and the South Korean entertainment industry’s dedication to innovation is taking things to the next level with growing interest in hooking K-pop to trending technologies such as NFTs, metaverses and cryptocurrency.Whether it’s A. C. E and BTS’ company Hybe launching NFT merchandise lines, or SM Entertainment pushing forward with plans to integrate its content in a metaverse, or reports of K-pop-themed cryptocurrencies, these are some of the…

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