Kanye West’s Company Files Trademark Applications for Potential New Logo Featuring Concentric Circles

A pair of concentric circles has eagle-eyed Ye fans in speculation mode.

As initially spotted by trademark attorney Josh Gerben, Ye’s company Mascotte Holdings, Inc.—which previously made headlines in connection with YZYSPLY trademark filings—earlier this month initiated trademark filings focused on a logo consisting of what’s described in related documents as “a fanciful design of two concentric circles.” While the outer circle of the design utilizes a ridged line, the inner circle uses a plain line.

One filing lists potential “goods and services” usage of the logo as including possible retail stores and related entities. Another features a far more expansive list of potential uses including t-shirts, pants, skirts, underwear, sneakers, and more. Both applications are listed as active and not yet assigned to an examiner as of July 25.

Complex has reached out to a rep for Ye for comment. This post may be updated.

Mascotte-related moves have long been a source of speculation for fans, including with the aforementioned reveal of YZYSPLY developments and recent filings connected to the Yeezus moniker.

Ye is currently fresh off the in-store rollout of Yeezy Gap Engineered by Balenciaga pieces. The rollout came not long after it was announced that Ye had called off his headlining performance at Rolling Loud Miami, with Kid Cudi ultimately stepping into the slot (though his performance was ultimately marred by attendees who insisted on throwing items at the stage). Meanwhile, Ye made a surprise appearance during Lil Durk’s set despite having canceled his own headlining performance.