I’ll be watching this on repeat for the rest of the day.
Five years after the release of his hugely successful and critically acclaimed album DAMN., Kendrick Lamar has returned.
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The rapper and 14-time Grammy winner just dropped a video, running close to six minutes, for his latest song, “The Heart Part 5.” It’s the most recent installment in Kendrick’s “The Heart” series and a follow-up to “Part 4” off his last record.
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“The Heart Part 5” arrives ahead of Kendrick’s upcoming fifth studio album, Mr. Morale & the Big Steppers, which is expected to drop in full at the end of the week.
View this video on YouTube
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The music video pairs poignant lyrics with creative visuals that merit at least one or two replays to fully appreciate. As he raps, the artist literally transforms into a wide range of famous people, including OJ Simpson, Kanye West, Will Smith, and Nipsey Hussle.
It’s a trip.
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After delivering lines about a “bulletproof rover” as OJ, Kendrick raps about bipolar disorder as a mashup version of him and Kanye.
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The music video goes on to unveil a number of deepfakes — the term for images or videos where an original subject’s likeness is spliced or replaced with someone else’s. Here’s Kendrick as Will:
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We also see Kendrick take on public figures who’ve died, including the late rapper Nipsey Hussle…
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…and basketball star Kobe Bryant.
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