The automaker, which sells products like Seltos, Sonet and Carens in the market, also plans to keep on offering diesel trims on its models with demand remaining robust for such variants in the fast-growing sports utility vehicle (SUV) segment.
Buoyed by its presence in the utility vehicle segment, the company expects its sales to grow by around 10% this year. It sold 2,54,556 units in 2022.
“Our focus firmly remains on multi-purpose vehicles and sports utility vehicles,” Kia India National Head- Sales and Marketing Hardeep Singh Brar told PTI in an interaction. The company remains bullish on the SUV and MPV segments and does not have any plans to introduce sedans in the market, he noted. Brar noted that the contribution of the SUV segment in the overall passenger vehicle sales has gone up to 43% in 2022 from 24%in 2018. The multi-purpose vehicle segment’s contribution has also grown from 5% in 2018 to 9% in 2022, he noted. -PTI
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