In an interesting twist, this ad actually has three alternate endings. The original ends in utter heartbreak — wifey quickly points out the fact that dad grabbed the wrong color binky, and the baby doesn’t want any parts of it. We’ll have to wait until the others land on TikTok during Super Bowl Sunday to see the rest.
“Kia is always looking for something new and engaging with our Super Bowl initiatives and we wanted to extend the spot beyond just the :60-seconds of airtime during the game to keep the story of Binky Dad and his Telluride alive and exciting,” said Vice President of Marketing at Kia America Russell Wager in a press release.
As usual for most vehicular Super Bowl ads, Kia will get extended use out of its production efforts by chunking it down into smaller segments that last between six and 30 seconds, effectively repurposing it for the 2023 Telluride’s launch campaign. This is in addition to social media and print campaigns that the company will run nationwide as well.
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