Hennessy X.O has added Kim Jones to its growing list of collaborators.
The cognac brand teamed up with the designer on an exclusive collection that “bridges street and luxury.” The partnership consists of three pieces: a limited edition bottle; an X.O Masterpiece decanter made with 3D printing technology; and the HNY Low, which marks the first sneaker release from the storied spirit brand.
“I’m fascinated by the rich heritage of Hennessy, a household name behind which artisans have spent hundreds of years creating this special cognac,” Jones said in a press release. “Storytelling is very important for me regardless of what I’m designing or who I’m collaborating with – I want my designs to educate and inspire people through the stories they tell.”
Hennessy has an impressive history of creative partnerships, having previously teamed up with Chinese artist Cai Guo-Qiang, British director Ridley Scott, and architect Frank Gehry.
”We are thrilled to embark on a new odyssey blending cognac-making and couture with Kim Jones, a creative master of our time,” said Laurent Boillot, chief executive officer of Hennessy. “Inspired by the emblematic personality of Hennessy X.O, Kim has developed a resolutely contemporary collection that is destined to make an impact on culture today and in the future.”
The HNY Low will drops this month at global online retailers and select stores.
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