“I love the process of the whole thing of starting something new.”
In case you forgot, Kim Kardashian announced that she was shutting down her KKW Beauty line last July.
Emma Mcintyre / Getty Images for ABA
Last week, she also announced that her KKW Fragrance line would be shutting down on May 1 “so that we can relaunch fragrance in the future under a brand new name — and under a new web store where you can purchase from all beauty categories under one site.”
So, what gives? She finally explained the decision in an appearance on the Not Skinny But Not Fat podcast.
P. Lehman / Future Publishing via Getty Images
In case you’ve been wondering — it’s not because she’s dropping the “West” from her name after her divorce from Kanye West.
Marc Piasecki / GC Images / Getty Images
“Everyone thinks like, ‘Oh my god, it’s just to get the ‘W’ off,’” she said. “That’s not it.”
Gotham / GC Images / Getty Images
Kim explained that the rebrand was brought on because she “felt bad” that consumers had to pay “shipping costs at three different websites.”
J. Lee / Getty Images for ABA
“I wanted one beauty brand,” she explained. “It’ll just be my beauty brand where you can [buy] everything beauty.”
Arnold Jerocki / Getty Images
“It’s like starting my own brand. You know, like a new brand and that makes me so happy… I love the process of the whole thing of starting something new.”
Arnold Jerocki / Getty Images
We’ll see where she lands with the new name. (You could always just do “Kim Kardashian Beauty!” I’m sure no one would mind.)
James Devaney / GC Images / Getty Images
Listen to the entire podcast episode here.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Education News Click Here
