Grammy-winning Spanish singer Rosalía stars in the first ever bilingual campaign for SKIMS
Spanish singer Rosalía has just been unveiled as the face of the latest campaign for SKIMS.
The billion-dollar brand, founded by Kim Kardashian, recently revealed its first ever bilingual campaign where content will be distributed in both Spanish and English.
In a press release, brand owner Kim Kardashian said: “Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world.
“I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
With adjustable shoulder straps and a plunging neckline, this easy-to-wear piece combines everyday comfort and the breathability of cotton with high-tech ‘Powermesh’ support.
These boxers are made from cool and breathable stretch-cotton and are long enough to cover upper leg cellulite. Bravo!
Rosalía added: “I love SKIMS. They are so comfy and make me feel very sexy at the same time. I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.”
This is the first ever fashion campaign for Rosalía, who released her third studio album Motomami back in March.
The new launch was shared by Kim Kardashian on social media, sending fans into a frenzy.
The series of stunning photos sees Rosalía wearing a black plunge bralette (£36) and matching cotton rib boxers (£32).
She’s also seen wearing a white cotton jersey T-shirt, £48, and a matching rib thong that costs £20.
The Grammy-winning singer also shared the launch to her 20.3 million Instagram followers.
“Damnnnnnn,” Kardashian commented, adding a trio of fire emojis.
The campaign comes after SKIMS dropped its new ‘Boyfriend’ collection, which saw the comeback of the brand’s signature unisex styles.
You can check out Rosalía’s SKIMS campaign online at skims.com. We’re expecting the Spanish singer’s favourite cotton pieces to get snapped up quickly, so don’t hang about if you’re planning to add any to your own collection.
Other stars who have modelled for SKIMS include former Victoria’s Secret Angels Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel.
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