Kylie Jenner just found a $41k gold Rolex at the bottom of her bag

Okay, I’m coming around to the idea that Kylie Jenner (or someone who advises her on social media) might be a genius. Her latest TikTok is nothing short of a masterpiece, a blatant advertisement for her and her family’s products plus one seemingly spontaneous moment of out-of-touch wealthiness clearly planted to drive traffic. And it’s working!

Sitting in her car, Kylie films a three-part “What’s in my bag?” series, in which she pulls items out of her enormous Bottega Veneta tote. She says she hasn’t looked inside in a while but also that she uses it all the time. Okay! The first few items are, naturally, Kylie Skin products, including a sanitizer that makes her cough when she sprays it. Slay! Then she pulls out some lip stuff, a clip her sister Kim sells (she always needs a clip—wow!), and, oh so casually, a gold Rolex (which appears to be $41,500) she recently lent to her daughter Stormi—her five-year-old daughter, Stormi

“If Stormi doesn’t want her watch can I have it,” wrote one commenter. “Stormi wore a Rolex to a birthday party???” added another. “The Rolex… in the bag… just like that ????????,” says a popular comment. LOL, yes, totally. And most of the other comments are calling her out for doing an ad, because that’s totally what this is. It even has nondescript music in the background, and it worked, because I’m writing about it! Kylie!

Part 2 is genuinely even better. She calls out her own bad spray tan, winks about how her lip liner stays put no matter what (Timothée reference?), pretends she doesn’t know why she is making this video, pulls a tampon out, and then a mask and says she doesn’t know why she would wear a mask! We know! Aw, honey, we know.

In part three Kylie Jenner gets so bored she leaves her car in search of better lighting.

I hope this never ends. Bring on episode 4.

This article originally appeared on GLAMOUR (US).