Kyrie Irving is no longer a sneaker free agent.
According to The Athletic/Stadium’s Shams Charania, Irving signed a five-year endorsement deal with ANTA.
“Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal.
“The lucrative new shoe deal for Irving will also give him the ability to recruit/sign players and other collaborators, and bring a level of manufacturing to the United States to kickstart ANTA’s process to fully distribute in US.”
Mavericks’ Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, plus the unique position of Chief Creative Officer at the company, industry sources told @TheAthletic @Stadium. Irving’s management company, A11Even, negotiated the deal. pic.twitter.com/HpJej7HU5X
— Shams Charania (@ShamsCharania) July 12, 2023
Nike parted ways with Irving in December 2022, ending their 12-year partnership which began when Irving was a rookie.
While under Nike, Irving sported one of the most popular shoes in the league Now it’ll be interesting to see his new shoe designs with ANTA.
This has been a great offseason for Irving, who signed a three-year, $126 million contract with Dallas Mavericks in free agency. And now Irving inks another shoe deal.
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