Lamborghini’s Biggest Electric Supercar Challenge Isn’t What You Think — Exclusive Interview

It’s a focus that seems increasingly prescient given how the electric vehicle world is developing. EVs are well past needing to prove they’re capable of outrageous performance: Tesla’s Model S Plaid can outrun hypercars, and the freshly-announced Lucid Air Sapphire promises to be even faster. Even more attainable models can boast horsepower and acceleration numbers that once would’ve required keys to a sports car, though.

That, Mohr counters, is the easy route to headlines. Perhaps, even, the lazy one. “The business at the moment, everybody is looking for faster, faster, more power, especially with the electric world, because it’s easy to generate this number,” he argues. “But I’m deeply convinced this will end up very soon — not soon in the sense of tomorrow — but the people will recognize that if you have, what, five megawatts, two megawatts, nevertheless, it’s not more fun.”

For sure, the electric Lamborghini won’t be slow. What it will have, Mohr insists, is tap electrification in a way that actually reflects what its audience wants. In short, being willing to give up on metrics that, though they may have helped define decades of supercar development, arguably just aren’t relevant anymore with EVs.

“I don’t know any of my friends — and my friends are also a little bit car crazy — that take a car on Sunday morning out of the garage, on their own, make a launch control start and are happy: “oh, I’m 2.1 seconds.” It doesn’t matter,” Mohr laughs. “I mean, for sure you need a certain level of performance to be credible. The car cannot be slow. But to have always this number crunching, it’s the wrong way.”