The Twitter CEO, who currently runs the company as some sort of inverse startup with a controversial hardcore performance approach, has some ambitious plans. Musk has reportedly told Twitter employees that he can “see a clear, but difficult, path to a >$250B valuation,” which would mean the employee stock awards would essentially get more than a 10-fold jump if that goal is realized. But achieving those lofty financial goals won’t exactly be easy. Twitter’s advertiser exodus is well-known, and all those dreams of turning it into the go-to spot for creators is a far-fetched dream, too.
But the situation doesn’t appear to have improved ever since Musk got desperately irked about the whole situation and went beefing with Apple. According to a Vox report, more than half of Twitter’s top 1,000 advertisers before the purchase ceased putting ads on the platform as of February 2023, and they’re not particularly inclined about making a return. Plus, Musk also had high hopes for the Twitter Blue subscription service, but that hasn’t turned out like a fairytale, either. Data compiled by Sensor Tower and shared with TechCrunch reveals that in the three months since its launch, Twitter Blue has only collected $11 million from mobile sign-ups.
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