Lyrical Lemonade Launches New Collection Commemorating Release of ‘Minions: The Rise of Gru’

To commemorate the upcoming release of Minions: The Rise of Gru, Lyrical Lemonade is rolling out a new Minions-focused collection.

The limited edition capsule launched Wednesday and was preceded by the unveiling of a new Cole Bennett-directed trailer for the film, which hits theaters this Friday. The trailer, fittingly, features Yeat’s new track “Rich Minion.”

The accompanying collection ranges in price from $20-$300 and features t-shirts, hoodies, scarves, and more.

Get a closer look at the pieces below, then hit this link starting at 6:00 p.m. ET for purchase info.

“Most of our fans know that we don’t do collaborations often, but when we do, it’s usually something that makes a memorable moment. … This is one of the most exciting moments in my time at Lyrical, this is an amazing moment and I hope that we all can take a minute to appreciate it,” Elliot Montanez, Lyrical Lemonade’s Director of Operations, said of the Gru link-up earlier this week.

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