The feud began when former EastEnders actress Maisie, 21, posted a TikTok video of herself crying alongside the caption ‘you didn’t deserve me at all’, sparking speculation her relationship with The Wanted singer Max was on the rocks.
Former Gladiator presenter Ulrika then described the clip as ‘self-indulgent’, saying ‘it stinks of boy that cried wolf’.
‘She ensured it was a close-up, so we could actually see the very real tears rolling down her face. Very dramatic,’ she added.
Max, 34, appears to have caught wind of the TV presenter’s comments about his partner as he shared a cheeky selfie to his Instagram stories on Wednesday, in which he’s seen posing in a lift while flashing his middle finger in the mirror.
Ensuring the rude gesture was aimed at the right person, Max captioned the snap: ‘Just for you Ulrika.’
Ulrika, 55, hasn’t responded but she made her feelings crystal clear in her latest column for The Sun, writing: ‘Now, Maisie’s not the first sleb to engage in this kind of attention-seeking nonsense and I doubt she’ll be the last.
‘What I can’t comprehend is why people feel the need to show they are capable of crying.’
The star added that she couldn’t imagine reaching for her phone ‘mid-personal drama’ and capturing an emotional moment for public consumption.
‘Surely, sadness, mourning, personal trauma or grieving is something private – not something you milk?’ Ulrika said in her blistering reaction.
She also wrote that Maisie was being ‘insulting’ by posting the clips of her tearful face with a ‘cryptic message and dramatic music’, which sparked concern and left viewers ‘fraught with anxiety’, before posting a sweet video with Max.
Maisie, who has been dating Max since August, uploaded the short video to her TikTok account with the song Evergreen (You Didn’t Deserve Me At All) by Omar Apollo playing in the background.
She captioned the empowering video: ‘Nothing but happiness these days,’ to which Max commented: ‘My absolute world my angel.’
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