May Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 18 to May 18. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for May.

BLACKPINK topped this month’s list with a brand reputation index of 1,635,215, marking a 1.69 percent increase in their score since April.

High-ranking phrases in BLACKPINK’s keyword analysis included “Busan Expo,” “aircraft,” and “rapping,” while their highest-ranking related terms included “release,” “cheer on,” and “promote.” The group’s positivity-negativity analysis also revealed a score of 87.95 percent positive reactions.

NewJeans came in at a close second with a brand reputation index of 1,600,113, followed by trot singer Lim Young Woong in third with an index of 1,559,416.

Meanwhile, soccer star Son Heung Min rose to fourth place after seeing a 25.61 percent increase in his brand reputation index since last month, bringing his total score to 1,521,096 for May.

Finally, BTS rounded out the top five with a brand reputation index of 1,486,203, marking a 4.78 percent rise in their score since April.

Check out this month’s top 30 below!

1. BLACKPINK
2. NewJeans
3. Lim Young Woong
4. Son Heung Min
5. BTS
6. IVE
7. Yoo Jae Suk
8. Son Suk Ku
9. ASTRO’s Cha Eun Woo
10. Gong Yoo
11. Kim Ho Joong
12. Park Seo Joon
13. SEVENTEEN
14. Lee Chan Won
15. Young Tak
16. Park Eun Bin
17. Lee Byung Hun
18. IU
19. aespa
20. Kang Daniel
21. Kang Dong Won
22. Baek Jong Won
23. LE SSERAFIM
24. Song Ga In
25. Shin Dong Yup
26. Kim Yuna
27. Jun Ji Hyun
28. Jang Yoon Jung
29. Park Bo Gum
30. NCT

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