May’s New Makeup Launches Are Hinting at a Very Colorful Summer

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May is one of the most fun times of the year for makeup transitions. Pretty pastels are emboldening into brights, foundations are lightening up for warmer weather, and lips are leaning more glossy than satin or matte. And this month, some of your favorite brands are introducing what are bound to be your new favorites for summer and beyond.

Black eyeliner and mascara are taking a backseat to more vibrant options, like the rainbow of MAC’s Colour Excess Gel Pencil Eye Liner shades and Item Beauty’s blue and purple dual-end Boost Juice mascara. But don’t worry, neutral Nancies — there are plenty of super versatile eye makeup options for you, too, from brands like Sisley-Paris, Roen, and Lancôme.

We’re sharing the new May makeup launches that we can’t help but recommend adding to your cart. Don’t be surprised if you can’t get through this gallery without a new nail polish or primer coming your way with the click of a button.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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