Eventually, Matilda grows up and leaves Iggy behind, but the true spirit of Christmas brings his memory back as the festive season helps spark her nostalgia.
To help capture the emotional tone of the ad, singer Mabel performs a rendition of Time After Time.
The song was originally performed by Cyndi Lauper in 1983 and has been stripped back to a piano piece to accompany the tear-jerking commercial.
This year’s ad has been directed by the Hollywood duo Bert and Bertie, also known as Katie Ellwood and Amber Finlayson.
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