Motorsport journalist Craig Scarborough shared some insights about the tech on Twitter. Scarborough, who claims to have seen it up close, notes that the “panel blends into the bodywork & appears just a like any other logo.” But more than just ads, it can also be used to show contextual information like the lap number. The entire array weighs about 190 grams and has already passed thermal and vibration tests. The tech is quite promising, and might soon evolve into displaying colorful ad material on a curvy surface, even that of a helmet.
McLaren is also exploring putting the display-based advertising tech on a wider range of its racing car lineup. SlashGear has reached out to Seamless Digital regarding details about the work that went behind creating a dynamic black-and-white display on the a racing car. The biggest question is how exactly the teams managed to install a display on a vehicle that is notoriously finicky with even the slightest weight imbalance. One also wonders whether these screens are more reliable and long-lasting than adhesive-based stickers, especially when faced with flying asphalt particles making an impact at high speed on a track with loose grip.
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