Meet the women whose wedding days were ruined by diet culture

Trigger warning: eating disorders.

“You asked, so here’s what I ate on my wedding day,” says fitness influencer Sam Cutler in her now-viral video, before going on to describe what has been branded as ‘an eating disorder themed wedding,’ in one TikTok comment.

Beginning the day by breakfasting on protein green smoothies, she provides ‘anti bloat’ diet pills to her guests as a wedding favour, dishes up sugar, gluten, and dairy free cake, and selects which wine to serve based on the sugar content.

Although extreme, the video reflects a societal preoccupation with thinness that has become intertwined with weddings. The #weddingdiet hashtag has 21.7m views on TikTok, personal trainers promote ‘bridal fitness packages’, and sayings like ‘shred for the wed’ dominate in bridal magazines. So unsurprisingly, a recent poll of 1,009 Hitched users revealed that 84% said they felt pressure to lose weight for the day, 85% have been comparing themselves to others online since becoming engaged, and 51% don’t think their body image is represented in wedding content enough.

For many women, this has had a significant impact on their entire experience of getting married. Erica, 41, recalls changing how she thought about her body following her engagement. “Two different women said, ‘what’s your plan?’ As in, how was I going to get in shape? I was quite shocked and offended. But it also put this idea into my head like, ‘oh my God, what is my plan?’ And although at first, I brushed it off, it started to add to the idea I already had, that I wasn’t thin enough.”

This ignited a pattern of disordered eating for the secondary school art teacher, who began starving herself to look thinner in her dress. Recalling the night before her wedding, she says: “I remember feeling so pleased that I was really thin. I think I was happier about that, in a way, than I was about getting married.”

Hannah, a 34-year-old marketing coach and trainer, felt a similar pressure in the run up to her celebrations. “I think losing weight is an expectation that’s bred into you when you have a wedding. And my whole life has been dictated by my weight, since I joined Weight Watchers when I was 11, so this was no different.”

A size 16-18 at the time, she talks about trying to find dresses and being told, ‘we don’t cater to brides like you,’ which led to her decision not to invite anyone to her bridal fittings. “I didn’t enjoy the entire experience and I basically saw it as a chore,” she explains.

On the day itself she wasn’t even able to enjoy the food she had carefully planned, especially after falling pregnant shortly before the wedding, which exacerbated her worries about how she looked. “We had a donut tower as our cake because that’s my desert island dish and Mexican food, which is my favourite meal, but I didn’t eat anything.”

For 45-year-old Debbie, her wedding day was dominated by a feeling of discomfort. She squeezed herself into restrictive shapewear and wore a dress with a corset back, which was pulled so tightly she felt dizzy. Desperate for relief, she had to retreat to her honeymoon suite halfway through to have her new husband undo her corset temporarily, just to catch her breath.