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Dylan Mulvaney was slammed once again by Joe Rogan, who ripped the transgender influencer for speaking out against Bud Light.
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The conversation during a recent episode of his Spotify podcast The Joe Rogan Experience led Rogan and guest Ice Cube to discuss the Bud Light controversy.
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“The only time (capital) respects opinions is when people boycott s—t and it works like this Bud Light thing, and now people are like, ‘Don’t do that again,’” Rogan said, referring to the beer brand’s massive drop in retail sales ever since it partnered with Mulvaney.
“Who controls Bud Light? That’s the question,” Ice Cube commented.
“Why would they make a dumb decision like that?” he asked. “Are they trying to ruin Bud Light? Are they trying to take down some of our most iconic American brands?”
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Rogan blamed pressure on corporations’ ESG — environmental, social and governance — standards, adding that the move by Bud Light did not reflect its (former) consumer base.
“Take a brand like Bud Light,” Rogan said. “It’s for blue-collar drinking people and they like to watch football and drink Bud Light and then all of a sudden you have this mentally ill person who’s just an attention whore.”
Rogan then touched on Kid Rock’s video shooting cases of Bud Light.
“Once Kid Rock shoots your cans, you’ve got real problems,” Rogan said.
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It’s not the first time Rogan ripped the Bud Light/Mulvaney partnership.
“Can you imagine, you’re just gonna send a f—ing can to some confused person,” Rogan said to comedian Theo Von during a podcast episode last month.
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“You send that person a f—ing can with their face on, and your company loses $20 billion,” he said. “That is wild s—t, man.”
What else is wild is Bud Light’s latest ad starring Kansas City Chiefs tight end Travis Kelce.
The ad titled, “Backyard Grunts with Travis Kelce,” appears to be aimed at Bud Light’s alienated male drinkers.
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You know, the demographic Bud Light’s marketing VP Alissa Heinerscheid called “fratty” with an “out of touch humour.”
“Man Bud Light is going for the death blow at this point,” one commenter said of the Kelce ad. “This is what they think of their client base, stupid grunting cavemen.”
Another added: “Hey look! ‘Fratty’ and ‘out of touch’ is back in style at Bud Light.”
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