Meta is hoping Threads will attract fans and power users of the more text-based content and interactions found on Twitter. It’s also an opportune time to compete directly with the latter platform, as changes made under Elon Musk’s leadership have led to widespread discontent with the service. Many users are already leaving Twitter for similar rivals like Bluesky, or cutting back their social media screen time altogether.
Threads isn’t the first time Meta has copied the UI of a rival with very little innovation. For example, it previously did so by adding Stories, a feature developed by Snapchat, on Instagram, and recently poached BeReal’s dual-camera concept as well. It should be no surprise, then, that Threads will run very similarly to Twitter based on what we’ve seen so far. Users will be able to create text-based posts, as well as like, repost, and share others’ posts. There will also be the ability to comment. One difference, so far, is the inability to bookmark or save a post on Threads.
One major advantage that Threads will have is that it will be integrated into Meta’s larger network, including Facebook and Instagram. Your account can be created through Instagram, keeping your username the same. You’ll also be able to see a list of all the accounts you follow on Instagram, which will allow you to easily follow them on Threads with a quick and easy Follow button beside each name. Blue badges for verified Instagram accounts will also carry over to the new platform. Users will be able to try all of this for themselves in a matter of hours when Threads officially goes live to the public.
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