Mexican pop music megastars Mana and Alejandro Fernandez — two acts whose combined worldwide album sales clock in at well over 50 million — are joining forces with promoter Live Nation to aid Pajaro Valley flood victims.
Both artists will be donating a portion of their upcoming Bay Area shows to Community Bridges, a Santa Cruz County nonprofit established in 1977 that works to provide food, healthcare and other areas of support to local families.
“At the heart of Mana is the belief that our music can be a vehicle for social good,” the band’s lead vocalist Fher Olvera said in a press release that makes note of the thousands of Latino farmworkers who live in Pajaro Valley. “When we heard about the devastating storms and saw our people in Pajaro suffering, we knew we had to help. We encourage our fans to help in any way they can.”
Fans can help out buying tickets to see the Mana concert on March 17 at the SAP Center in San Jose and Oakland Arena on March 18, as well as Fernandez’s show on Sept. 9 at SAP Center.
“My heart breaks thinking of the people of Pajaro who are displaced by these storms,” says Fernández. “I’m honored that my music and concerts can be a catalyst to bring comfort and aid to this hardworking Latino community and I hope others will join us in helping too.”
Showtime for the Mana show in San Jose is 8:30 p.m. and tickets start at $75. The band’s Oakland gig has an 8 p.m. showtime and ducats begin at $115. Fernandez tickets start at $25. For more information or to purchase tickets for all three shows, visit ticketmaster.com.
The artists are also encouraging their fans and other concerned individuals to make donations via communitybridges.org/donate.
Mana and Fernandez will also be dedicating their Bay Area shows to “Latinos impacted by the California storms,” according to the news release.
“It means so much to the families of Pajaro to have the support of Alejandro Fernández and Mana, artists whose music they enjoy in their everyday lives,” says Luis Alejo, Chair of the Monterey County Board of Supervisors. “The community is hurting right now as a result of these devastating floods and the damage is extensive.
“Through these efforts, Pajaro and its residents will rise after the flood waters recede.”
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