MG Motor launches Metaverse platform MGverse

Gaurav Gupta, chief commercial officer at MG Motor India, said MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop.

“MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future”, said Gupta.

For customers to explore their creativity in the MGverse, the brand will provide five different experience centers. While the Explore & Creator’s Center will enable the user to personalize, accessorize and build their favourite MG vehicle in the Metaverse, take a virtual test drive in the cities and streets of their preference and make bookings; the NFT Gallery will allow users to witness MG’s collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform.

With MG Car Club, members will get one more avenue to connect, engage and celebrate togetherness through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse. At Gaming Arena, the user will get a chance to experience MG’s racing history. One can choose their favourite racetrack to race in a sportier MG or play other games. MG Knowledge Centre will provide opportunities to employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.

The platform will be accessible on mobile as well as other web browsers to engage GenZ and GenAlpha. MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.