The Mini experience uses a warped version of your own voice to convince you it’s time to buy one of the small vehicles. At the start, you’re asked to turn on your device’s camera and microphone before lining your head up with a small box. You’re then given a line of dialogue to read. Doing all of this gives the program the information it needs to create a digital version of you. This digital version will look like you and sound a bit like you, albeit with a deeper voice. Mini says it’s made everything a little bit deeper to truly recreate those “voice in your head” vibes. It’s worth pointing out that while the AI does clone both your appearance and voice, it doesn’t take any of your memories or any aspects of your personality. Instead, it has around 21 lines, each of which gives you a reason you should roll the dice on a fun little car.
If things get busy, the generation process will take a while. If you haven’t got time to hang around, an option eventually pops up, allowing users to simply leave an email address and have an AI-generated video sent to them when the process is done. This is the same video you would see during — and will be able to download at the end of — the chat. The people at Mini have formatted it for easy sharing on social media, so you can show your friends this odd little ad concept. You also have plenty of options these days if you do want to share it with your pals on social media.
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