Modelo Especial knocks off Bud Light to become top seller for second month

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Modelo Especial has kept the crown as America’s top-selling beer for the second consecutive month, besting second-place Bud Light.

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The Mexican-based brewer captured 8.7% of overall beer sales compared to Bud Light’s 7% share, according to consulting firm Bump Williams, citing NIQ data.

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Bud Light’s retail sales for the pre-July 4 period fell another 28.5%, while Modelo’s soared 8.5% during the same time period, Reuters reported.

The Anheuser-Busch-owned beer brand has taken a nose dive since it sent transgender influencer Dylan Mulvaney a can of Bud Light with her face on it to celebrate her “365 Days of Girlhood” in March.

It’s not just sales that have plummeted for Bud Light. Anheuser-Busch’s other brands — Budweiser, Michelob Ultra and Natural Light — have also taken a hit.

Bud Light is no longer among America’s most popular beers, falling out of the top 10 to 14th place, according to a new survey.

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Of all beer brands, Bud Light was tied for ninth most popular in a YouGov survey, Newsweek reported.

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While Bud Light’s likeability percentage remained the same in this year’s second quarter, other brands like Pabst Blue Ribbon, Miller Genuine Draft and Miller Lite surged ahead.

The growing popularity of Bud Light’s rivals is consistent with crashing-and-burning sales.

Guinness, Heineken, Corona, Samuel Adams and Blue Moon were the top five most-liked beers in the U.S., according to the survey.

In recent weeks, Bud Light has resumed sharing posts on social media, but a new ad has failed to win back drinkers.

The 10-second post shows a woman calmly eating from a large watermelon while sitting at an outdoor gathering while high winds cause cans of Bud Light and paper plates to swirl about.

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“It’s fine, this is fine,” read the video’s caption. However, many on Twitter mocked the effort.

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“You have to feel sorry for the social media coordinator putting out this content. That person is getting crushed. It’s sad but hilarious,” tweeted one poster.

A second user was more blunt: “Go away Bud Light… you made your bed, now sleep in it. WE ARE DONE WITH YOU. Cut your losses… Retire the brand.”

However, there were some glimmers of support in the comments section.

“They are so not worried about all the boycott backlash,” posted one Bud Light defender. “I think they are just having fun with this particular moment in pop culture.”

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