More must be done to lure software talent, analysts say

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Still, companies should be wary of bringing in hundreds or thousands of employees simply because they need software issues addressed, said Johannes Deichmann, the leader of McKinsey’s automotive software initiative in Europe, the Middle East and Africa.

“If you put more people on delayed or struggling projects, you normally just increase the struggle,” he said.

The industry should instead focus on luring “top-notch talent” that can think through complex problems, define technology standards and motivate the hundreds or thousands of software developers in their company to follow them.

“It’s not so much a question of if you have 10,000 more or less people as an industry,” Deichmann said. “But do we get the few great thinkers that can pave the way?”

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