Shaka Harry, India’s plant-based meat brand has launched its first outlet at the Bengaluru International airport on Monday. The company is backed by former Indian cricketer, MS Dhoni who picked up an equity in the Shaka Harry on the backdrop of the company having earlier received USD2M in a seed funding round by global investors, reported ANI.
Anand Nagarajan, Co-founder and CEO of Liberate Foods said, “Shaka Harry is planning to grow rapidly over the next 5 years. Our first offline outlet at the Bengaluru airport is a step in that direction. We also launched a mini restaurant where customers can actually sit and taste the plant-based meat items.”
The company is also targeting the 10% people of total flyers at Bengaluru airport. “The passenger footfall at the airport is around 30,000 per day. We are targeting 10% of the same. While people can dine in at the outlet, it will also be available for takeaways,” added Anand Nagarajan.
The CEO also told that the plant-based meat company is currently serving over 30,000 customers across 10 cities monthly and expects to triple this number in the next few months. The report in ANI also told that company is planning to go global in next few months.
The co-founders of this Bengaluru based company include Anand Nagarajan, Sandeep Devgan, Hemalatha Srinivasan, Ruth Renita and Anoop Haridasan.
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