According to a press release from General Motors, the auto giant teamed up with Netflix during past championship games to show off its then-brand-new Ultium EV platform. This year, the ads feature former “Saturday Night Live” and “Talladega Nights: The Ballad of Ricky Bobby” star Will Ferrell driving around a new GMC Sierra EV in the Netflix original “Army of the Dead.” An ad also features Will Ferrell in the back of a Chevy Blazer EV in the “Squid Game” universe.
Netflix says that it’s already committed to putting as many EVs in its original programming as it can. As such, a Chevy Bolt will be present in an upcoming season of “Love is Blind,” a Bolt EUV will appear in “The Brothers Sun,” a GMC Hummer will star in “Queer Eye,” and Rob Lowe will drive around a Cadillac Lyriq in “Unstable.”
Blatant product placement can be hit or miss, especially when it comes to a huge financial decision like a car. However, stuffing shows full of EVs with the help of GM is certainly one way to get people talking about electric cars.
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