It seems that Netflix is willing to pay generously for roles that require AI and ML expertise. A “Technical Director, AI/ML” who can assist with game development can earn up to $650,000, while a Level-6 Research Scientist exploring use cases of cutting-edge AI to help solve Netflix problems can make $900,000. We explored Netflix’s job portal and found that a Product Manager (ML platform) can earn up to $900,000, while an Engineering Manager (ML, Member Satisfaction) can pocket up to $842,000 each year.
These salaries are a clear sign that Netflix — and other production studios — aren’t reluctant to explore AI to boost workflow and profits. One way to achieve that is owning the likeness to an artist’s voice or physical profile. SAG-AFTRA recently rejected a proposal in which AMPTP, the group representing Hollywood production houses, sought to pay a one-time fee of $200 to an artist and own their digital likeness for use in future entertainment properties without paying them each time it’s used in a film, show, or video game.
The consensus, it seems, is that AI is inevitable. Marvel used AI to create credit posters. The Beatles, however, are using it to complete a song in the voice of a deceased band-member. The fight, therefore, is not only for better wages, but commitment from studios that AI won’t be deployed at the expense of human talent. Unfortunately, Netflix’s lavish spending on AI talent looks like a bad omen for protesting writers and actors.
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