By Rob Golum | Bloomberg
Netflix, which reports second-quarter financial results Wednesday after markets close in the US, stopped offering its lowest-priced commercial-free plan in the U.S. and UK.
The change means new or rejoining customers can no longer sign up for the $9.99 a month basic ad-free service. Subscribers who have that plan can stay with it, the company said.
The change will push consumers in one of two directions. Cost-conscious shoppers will be more likely to choose the cheaper plan with commercials, while people who want ad-free viewing will have to choose a pricier plan.
The cheapest ad-free plan is now priced at $15.49 a month in the US, according to a posting at the company’s website. The standard plan with advertising is priced at $6.99 monthly and the premium plan, which allows more users and offers ultra-high definition, is $19.99.
Netflix is pursuing a twofold strategy to accelerate revenue growth: It’s offering new customers a tier that includes advertising and cracking down on password sharing by encouraging subscribers to buy an added membership for friends or family members who use their accounts.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
