Priced at $6.99 a month, the new “Basic” tier is one of the cheaper streaming options out there in the wasteland of services. For roughly the price of a two-cheeseburger meal at McDonald’s per month, customers will get 720p streaming… and that’s about it. Netflix confirmed in a tweet that current customers who are happy with their current streaming plan don’t have to do anything, and their plan will stay the same.
Customers will have a slightly more limited library of available titles to choose from and according to a blog post from Netflix and ads totaling four to five minutes per hour, consisting of about 15-30 seconds per ad. In the post, Netflix’s COO Greg Peters says: “We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan. While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community.” Although it’s more likely the latter that’s happy about the deal.
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