Removing Single-Use Plastic
Over the last three years, the Royal British Legion have been developing the plastic-free poppy in collaboration with expert partners, to reduce its use of single-use plastics. Their aim is to be more economical, sustainable, and less impactful to the environment.
Hundreds of iterations of the poppy design were explored during the design process, scrutinising form, finish, and usability. Paper was chosen over expensive and complex bio-based plastics to create a single-material solution that can be easily reused and recycled.
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