Perhaps the biggest challenge for Volkswagen will be the design and layout of the new Scout, with plans for an SUV and pickup that will electric-only. Ford and Land Rover have shown that there’s more than one way to successfully resurrect a classic, much-loved off-road vehicle.
Ford’s retro-styled Bronco looks like a modern version of the original 1966-77 SUV, and it remains one of the industry’s hottest-selling vehicles. Land Rover’s new Defender looks nothing like the classic model that went out of production in 2016, but it is also red-hot on the showroom floor.
The latest Defender has shown it’s OK to make radical changes in style. Although many fans of the classic Defender said they didn’t care for the looks of the new model, much of that online noise died down when Land Rover demonstrated the capability of the revamped off-roader. The design team left a few classic styling cues, such as the alpine roof windows and swing-open tailgate, in the new model to appeal to traditionalists.
If Volkswagen gets the size of the new Scout right — that is, keeps it close to the original in wheelbase, width, height and length — and comes up with a design that makes the vehicle both familiar and fresh, it’ll probably sell well. That’s provided the market for electric off-road vehicles continues to mature.
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