What color comes to mind when you think of October? If a pumpkin spice latte-inspired hue came to mind, this month’s makeup launches are packed with all the coppers, rusts, and terracottas you could ever want. As the leaves start to change colors, you can slick it on a PSL-esque lipstick from Freck Beauty, add the same shade to your lids with a shadow from Huda Beauty and Anastasia Beverly Hills’ new palettes, and even add some extra glitz with a limited-edition gloss from Cheekbone Beauty.
For those who prefer to curate your own fall color scheme, Sunnies Face has a fresh selection of pinks to help you switch things up. Essence Makeup, on the other hand, has a rainbow pastel eye shadow palette for you to play around with, while HipDot has a deep lavender shadow in the shape of Share Bear for you to consider.
Below, you can check out all of these October makeup launches and so many more — even some fun multi-use sticks from Axiology and Iris&Romero. And if you’re curious about what else this month has in store for your next Sephora haul, you can peep our lists of the best hair and skin-care launches.
Sunnies Face Fluffmatte Pinks
Nine pink-toned shades, like a fuchsia called Party and a mauve named Femmebot, have officially been added to the beloved Sunnies Face Fluffmatte lineup. Rosas, seen above, is the truest pink of the pinks and brings a playful shock of brightness to combat this dreary fall weather.
Essence Make Beauty Fun Eyeshadow Palette
In celebration of the brand’s 20th anniversary comes the technicolor Essence Make Beauty Fun Eyeshadow Palette. Filled with 18 shades of rainbow pastels, you’ll want to try out all the bold looks you’ve been bookmarking on Instagram with its help.
Cheekbone Beauty Jodi Lip Gloss
Sure, on the surface the Cheekbone Beauty Jodi Lip Gloss looks like the metallic pumpkin spice gloss of our dreams, but a deeper story lies inside this tube. This limited-edition shade was named after Jodi Hancheroff, an Indigenous student supported by Cheekbone Beauty’s 2021 scholarship fund. All proceeds from this coppery gloss will go towards the 2022 scholarship fund and its recipients.
Anastasia Beverly Hills Rose Metals Palette
The latest ABH palette is here with a dozen new stunning shades to dip into. Each olive, rust, and maroon in the Anastasia Beverly Hills Rose Metals Palette is more quintessentially fall-ready than the next. Go all out with a coppery smoky eye look or try something more minimalist with a sheer wash of Rose Quartz.
Half Magic Magic Flik Liquid Eyeliner
Donni Davy does it again! The makeup artist behind Euphoria‘s best looks just dropped this innovative new product. The Half Magic Magic Flik Liquid Eyeliner features a unique flat, paddle-like applicator and a long-wearing inky black formula to help create TV-ready graphic liner looks more easily. Check out our review to learn more about just how to wield this fun new tool.
Freck Beauty Makeout Club Soft Blur Lipstick
Over the years, Freck Beauty’s formulas have become highly sought after, and its first-ever lip product is no different. The Makeout Club Soft Blur Lipstick slicks on like your favorite buttery balm — just with high-impact pigments. Our favorite shade right now is Main Character, a warm rosy brown that goes with every look, but Muse (pinky beige), Freck Rust (terracotta red), and Baddie (deep brown) all are sure to find a time and place in your fall makeup routine. The best part is you don’t have to worry about lining your lips. They look better with velvety, blurred-out edges.
Exa Ten18 Lash Amplifying Mascara
Calling all clean mascara lovers — the Exa Ten18 Lash Amplifying Mascara is about to become a major contender as one of your go-to volumizing formulas. Fibers made out of orange peels thicken up each and every lash as you sweep the bio-plastic-bristled brush through them. Plus, bamboo charcoal powder not only gives the mascara its pitch black pigment but also locks its dramatic results in place all day long without flaking or smudging.
HipDot Eyecons
OK here’s a launch to help heal your inner child. The HipDot Eyecons are the world’s first-ever 3D eye shadow, and they just so happen to be in the shape of Care Bears. Although they look way too adorable to even use, you can dust them with a brush to transport the shadow to your lids. Rubbing them with a clean fingertip works too.
Glamnetic 3 in 1 Brow It All
The Glamnetic 3 in 1 Brow It All streamlines your brow routine into one simple pink pen. One side is a pencil for drawing precise strokes of hair and shape. The other has a tinted gel filled with fibers to beef up your brows and a tiny spooley for brushing both formulas through for even application.
Huda Beauty Em[Power]ed Palette
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The gilded new Huda Beauty Em[Power]ed Palette is all about seeking abundance. It has a whopping 18 shades in six different finishes, including soft mattes, gels that double as eyeliners, crushed flake metallics, and shimmers with a wet effect. Each has names, like Visionary (a pinky bronze) and Manifest It! (a rosy gold), to remind you of your worth and potential as you get yourself ready to take on the day.
Axiology Multi-Sticks
Multi-sticks have long been a staple in the makeup game for quick, monochromatic looks on the go, but Axiology brings its own twist to them with plastic-free tubes and ultra-creamy pigments spiked with avocado and coconut oils. They glide on without tugging and leave behind gorgeous color for your lips, cheeks, and lids.
CTZN Cosmetics Perfect Pink Lip Kit
Fans of pink-toned nude lipstick meet the CTZN Cosmetics Perfect Pink Lip Kit. This carefully curated set brings together coordinating glosses, lipsticks, and liner in two universally flattering shades for a foolproof lip look. You can mix and match for dimension or stick to either Lahore (a dusty rose) or Maldives (mauve).
Estée Lauder Smoke and Brighten Kajal Eyeliner Duos
Here’s another multi-tasking two-in-one launch for you to experiment with. The Estée Lauder Smoke and Brighten Kajal Eyeliner Duos join two different liner colors in matte and shimmer finishes into one handy pencil for stacked winged liner, dual-toned lash lines with one color on top and the other on the bottom, or whatever your creativity guides you toward.
Beauty Pie Unlipstick
Jenna Lyons, formerly of J.Crew, currently of LoveSeen, teamed up with Beauty Pie for a line of refillable, talc-free lipsticks in Lyons’ go-to hues. Her namesake shade is a sheer orange that you can easily build up to a bolder opacity with extra coats of the emollient formula.
Wet n Wild Fantasy Makers Stencil
Ace your Halloween makeup in minutes and fool your friends into thinking you’re a pro MUA with this Wet n Wild Fantasy Makers Stencil. Simply stick it onto your face and fill it in with your favorite eye shadow palette for a spooky, makeup-only costume.
Violette_Fr Bisou Balm
The year’s most anticipated product relaunch is finally here. After months of anticipation, the Violette_Fr Bisou Balm is back with a new raspberry shade in tow. The MLBB sheer matte lipstick built buzz on TikTok of the Hot Girl lip product, and it’s sure to gain a ton of more traction in the coming weeks.
About Face 1994 Volumizing Mascara
This pick has Halsey’s stamp of approval. The About Face 1994 Volumizing Mascara does a bit of everything — extends, curls, and amplifies — for 14 hours straight. Pair it with the Best of Beauty-winning Matte Fluid Eye Paint for a complete, smudge-free eye makeup moment.
Iconic London Super Smoother Blurring Skin Tint
The Iconic London Super Smoother Blurring Skin Tint is here from across the pond to give your complexion an airbrushed effect in seconds with its 18-shade lineup. Packed with amino acids, the hydrating formula evens out skin tone and moisture while still keeping your skin looking like skin.
Iris&Romeo Ceramide Multi Balms
The Iris&Romeo Ceramide Multi Balms is the ultimate makeup-meets-skin-care combo for your fall beauty routine. Whenever your cheeks or lips are feeling dry, you can dab one of these onto those flaky patches and your skin will be blanketed in a gorgeous mixture of moisture (courtesy of nourishing ceramides, oils, and butters) and pigment (in peach, rose, or bronze).
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