Of the thousands of Amazon Prime Day fashion deals, these ones are actually worth browsing

It’s here, folks, Amazon Prime Day has finally begun, and with it: the best Amazon Prime Day fashion deals. If you’re someone with their finger on the savings pulse then you’ll likely have been gearing up for what’s known as one of the biggest sale events of the year for some time now. At last though, after months of waiting, we can finally breathe a sigh of relief and – crucially – get our hands on those much-anticipated discounts.

While we can agree that, historically, the best Amazon Prime Day deals tend to be those found across across the tech, home and beauty categories, we cannot gatekeep how good some of the Amazon Prime Day clothing deals are.

If you’re in the market for some stalwart spring/summer staples to level up your summer wardrobe game, there are some pretty hard-to-argue-with sales going on. Yep, when brands like Levi’s, Calvin Klein, Michael Kors and Crocs are reduced in price, proving the pieces you pick up will stay in your wardrobe forever. July sales/summer sales, watch out, you’ve got some hard competition.

When is Amazon Prime Day 2023?

Right. this. second. Amazon Prime Day 2023 is taking place from the 11th July to the 12th July, so we’ve got a full two days (despite the name) of price reductions. We’re already seeing much more than we thought we would based on last year’s Prime Day brand inclusions, so we suggest you take a serious scroll so as not to miss anything. Trust us, there are some hidden gems.

While you may not head to the retail giant for designer goods or wedding guest dresses (though…maybe you should), they sure know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some Levi’s jeans, an influencer and celebrity-adored JW Pei bag, PUMA trainers or a summer dress for the new season, you’re in for a treat. Elsewhere, find chic maxi skirts, leggings to lounge or exercise in, accessories and jewellery galore. There are even a few deals on lingerie to be had.

Remember, though: you have to be an Amazon Prime member to be eligible for all the two-day sale discounts – so sign up ASAP if you haven’t already.

Best Amazon Prime Day 2023 fashion deals and clothing deals

We’ve managed to find markdowns on basics like white T-shirts, knitwear, midi skirts and more, plus loads of Amazon Prime Day 2023 activewear deals on bikinis and swimsuits from some of the best swimwear brands, but it goes without saying that women’s wardrobes are incomplete without a classic pair of trustworthy Levi’s.

Their jeans have stood the test of time, look great and fit like a glove. Whether you’re partial to their high rise, retro 501 crop jeans or prefer something skinnier, you bet you’ll find some crisp new denim through the best Amazon Prime Day fashion deals.

Levi’s Women’s Ribcage Straight Ankle Jeans

Levi’s Women’s 501 Original Denim Shorts

Levi’s Women’s Button-Down Selma Dress

Elsewhere, in terms of which lingerie brands to have on your radar for Amazon Prime Day, Calvin Klein and Wonderbra are them. Exemplifying bold, progressive ideals and a seductive, and often minimal, aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Wonderbra make their case for comfortable-yet-chic must-haves like strapless bras. We’ve also seen tonnes of top-rated sports bras from brands like Adidas, too. Sign us up.

GRACE KARIN Puffed Short Sleeve Shirt

Roman Originals Ditsy Floral Print Pleated Skirt

Calvin Klein Women’s V-Neck Unlined Triangle Bra

Tommy Hilfiger Women’s Thongs (Set of 3)

ONLY Women’s Onltia Denim Jacket

Ray-Ban Unisex Rb 3548N Sunglasses

Wonderbra Ultimate Strapless

CUPSHE Women’s Twist Front Tie Side Bikini Set

Under Armour Women’s Hg Armour High Rise Super-Light Sports Leggings

Saodimallsu High Waisted Bandeau Ruffle Bikini Set

CUPSHE Tummy Control Swimming Costume/One Piece Swimsuit

CUPSHE Long Sleeve Blouse Button Down Top

Roman Originals Work Trousers for Women

Save when you shop the best Amazon Prime Day fashion deals and best fashion in general with these Amazon.co.uk discount codes at checkout.

The warmer months call for floaty dresses, white dresses and summer wedding guest dresses, and the Amazon Prime Day sale has a range of them all. From maxi dresses and cut-out dresses to linen dresses, you’ll find us buying every. single. colour.

Pepe Jeans Women’s Pala Dress

Vero Moda Women’s Bodycon Sleeveless Midi Dress

Desigual Cut-Out Backless Puff Sleeve/Short Sleeve Dress

Women’s Casual Puff Sleeve Mini Dress with Open Back

ASTR The Label Sleeveless Lace Fit & Flare Midi Dress

Pepe Jeans Women’s Patrizia Dress

Best Amazon Prime Day 2023 shoe sale

Discounted PUMA Cali sneakers have got to be our top pick in the Amazon Prime Day fashion sale. Serving all your off-duty needs, the white trainers were on our wishlist long before these APD deals swung round. That said, although fashion trainers are arguably more fun to buy, you’ll thank yourself for investing in a seriously good pair of gym trainers/running shoes too.