At their fall 2022 show in Paris, Ottolinger’s Christa Bösch and Cosima Gadient pushed their ideas about femininity, technology, and design to thrilling new places. The reaction to their meta-organic collection? Create their first pre-collection to “serve our customer more.” By establishing a pre-season cadence, the designers hope to propose a core offering of their mesh, knits, strappy dresses, and outerwear that will free up space on their main-season runways for their bigger, more challenging ideas.
The creation of a pre-co means business is going well in the Ottolinger universe. But it also means that after years of boundless experimentation, the Ottolinger brand finally has its center. Picnic prints from Georgia Gardner Gray are reimagined from past seasons, and star bags and goo-covered jewelry reappears too. The tied up knitwear will feel intensely familiar to the Ottolinger girl. That’s a good thing. More people will be wearing the brand day-to-day, let’s see how that inspires Bösch and Gadient to push forward on the runway this fall.
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